Sarah Urban launches She Carries It to address mothers’ invisible load

By AI, Created 11:14 AM UTC, May 20, 2026, /AGP/ – Sarah Urban, a former senior executive, has launched She Carries It ahead of Mother’s Day to help high-achieving women rebalance the mental, emotional and logistical work at home and at work. The platform introduces the CARRY Method and an Invisible Load Inventory as companies and families grapple with burnout, caregiving demands and stalled women’s advancement.

Why it matters: - Sarah Urban is targeting the hidden work that can limit women’s advancement at home and in leadership roles. - The platform is aimed at high-achieving women who are balancing senior careers with household management. - Urban says the model matters because success at work often adds responsibility instead of reducing it.

What happened: - Urban founded She Carries It, a coaching and thought leadership platform focused on the “Invisible Load.” - The launch comes ahead of Mother’s Day. - Urban brings more than three decades of leadership experience as a former senior executive. - She Carries It is designed to help women identify, rebalance and redesign the responsibilities they carry.

The details: - The Invisible Load includes mental, emotional and logistical work that keeps careers, households and families running. - The platform’s core tool is the Invisible Load Inventory™, a proprietary diagnostic that maps responsibilities across household logistics, family coordination, planning, emotional labor and daily life management. - Urban then works with clients through the CARRY Method, a coaching process meant to make the invisible visible, name it to change it and rebalance the load. - Urban’s framework is built around four phrases: Make the Invisible Visible. Name It to Change It. Share the Load. Carry Less. Lead More. - She Carries It is expanding beyond one-on-one coaching into workshops, corporate talks and digital resources. - Urban is developing additional tools and resources to scale the methodology to a wider audience. - The company’s website includes more information, the Invisible Load Inventory and consultation booking.

Between the lines: - Urban is tying a personal coaching offer to broader workplace data on burnout, promotion gaps and unpaid labor. - Research cited in the release shows women still carry a disproportionate share of housework, caregiving and household planning, even in dual-career households. - The release also points to the “broken rung” in management promotions and a wider burnout gap between female and male executives. - The message is both personal and structural: the problem is not only individual overload, but also the systems that keep invisible labor unevenly distributed.

What’s next: - She Carries It plans to keep building tools that bring the Invisible Load conversation to a broader audience. - Urban expects the platform’s workshops, speaking engagements and digital products to extend the methodology into organizations. - The company is positioning the framework as a practical response to rising attention on burnout, mental load and hidden labor.

The bottom line: - She Carries It turns an often-unseen home and work burden into a formal coaching framework, with the goal of helping women carry less and lead more.