Affordable Screen & Patio Enclosures expands Kenosha showroom

Affordable Screen & Patio Enclosures has expanded its Kenosha showroom to let homeowners in Southeastern Wisconsin and Northern Illinois compare full-size outdoor living products before they buy. The update is meant to make major home decisions easier by showing pergolas, solariums, patio covers and enclosure options in person.

Why it matters: - The expanded Kenosha showroom gives homeowners a hands-on way to compare outdoor living options before committing to a major home project. - The setup is aimed at reducing guesswork for Midwest buyers who need products that can handle snow, wind and seasonal temperature swings. - The company says the in-person format can help homeowners better judge materials, scale and design choices than photos or renderings alone.

What happened: - Affordable Screen & Patio Enclosures significantly expanded its Kenosha showroom. - The company serves homeowners throughout Southeastern Wisconsin and Northern Illinois. - The showroom is designed so visitors can walk through displays, operate products and compare materials firsthand. - The showroom is located at 7600 75th Street, Suite 116, Kenosha, Wisconsin 53142. - Homeowners can schedule a free in-home design consultation and estimate by phone at 262-455-7123 or through AffordableScreenAndPatios.com.

The details: - The showroom includes a full-size all-glass Solarium, a full-size custom Pavilion, two full-size Motorized Pergolas and a Fixed Pergola display. - The location also features Patio Cover displays. - Visitors can explore Sunroom and Screen Room materials, Motorized Retractable Screens, window systems, roof styles, flooring, colors and other design options. - Homeowners can see Motorized Pergolas open and close at the push of a button. - The showroom lets visitors compare Motorized and Fixed Pergolas side by side. - Guests can step inside an all-glass Solarium and view Pavilion and Patio Cover displays. - The company specializes in custom-designed Sunrooms, Screen Rooms, screened-in porches, Motorized Pergolas, Fixed Pergolas, Patio Covers and Enclosures, Pavilions, all-glass Solariums, Motorized Retractable Screens and EZE-Breeze 3-season Window Systems. - Each project is custom designed for the homeowner and property instead of being sold as a one-size-fits-all kit. - The company handles design selection through professional installation.

Between the lines: - The showroom expansion is also a sales strategy. - Bigger physical displays can make premium outdoor living products feel more tangible and easier to justify. - For a region with harsh weather, the ability to compare enclosed and covered options in one place may help customers narrow choices faster. - Founder Dave Maloney said homeowners should see and experience options firsthand before making a significant home investment. - Maloney said there is a major difference between seeing a product in a photograph and standing inside it, operating it and judging the materials in person.

What's next: - The company is inviting homeowners to visit the Kenosha showroom and review available design options. - Affordable Screen & Patio Enclosures is steering interested customers toward a free in-home design consultation and estimate after the showroom visit. - The expanded showroom is positioned as the latest step in a company history that spans more than 35 years. - Maloney said the goal is to help homeowners make more informed decisions about what will work best at their home.

The bottom line: - Affordable Screen & Patio Enclosures is betting that seeing outdoor living products at full scale will turn more browsers into buyers.